Strategic Creative Leadership professional with 20+ years of experience spanning Creative Direction, Art Direction, Brand Design, Digital & Social Design, UI/UX, Creative Strategy, Visual Storytelling, and Creative Technology across global brands and markets.
 

Experienced in leading end-to-end creative development, translating complex business and brand briefs into culturally relevant concepts, visual identities, campaign ecosystems, digital experiences, and production-ready assets across multiple channels and formats.
 

Expertise in GenAI-augmented creative production, integrating Midjourney, Adobe Firefly, Runway, Veo, Figma AI, Claude, and ChatGPT into creative workflows to accelerate ideation, content production, motion/video development, and scalable campaign execution.
 

Proficient across global brand and campaign environments, supporting portfolios including Nestlé, L'Oréal, Unilever, Campari Group, Amul, Maruti Suzuki, Siemens, TCS, Etihad Airways, Emirates, and other enterprise and consumer brands across APAC and global markets.
 

Hands-on experience in stakeholder & client management, creative presentations, concept development, mood boards, visual exploration, design systems, DCO, multi-channel campaign execution, and cross-functional collaboration with Creative Directors, Copywriters, Producers, Technology teams, and business stakeholders.
 

Recognized for combining strategic creative thinking with hands-on design execution and emerging technology, including delivery of high-volume digital campaigns, visual systems, AI-generated creative content, and pixel-perfect brand experiences while maintaining brand quality.